My Work - Lisa Hoffart

Best CBD For Dogs: Benefits, Types, & Product Recommendations

As dog owners, we hate to see our best friends in any kind of pain or discomfort. Unfortunately, though, we can’t shield them completely from general conditions like anxiety and pain. Just like humans, there are medications that we can give our dogs that help them deal with these conditions, namely antidepressants or painkillers.

But when it comes to modern pet wellness, dog owners are always exploring different options to improve the health of their canine friends. Supplements, raw dog food di...

Copywriting vs Content Writing [Key Differences and Similarities]

A writer is a writer, right?

Not so fast. Would you say that a journalist is the same as the author of a book? A scriptwriter?

Didn’t think so.

Turns out, there are tons of different types of writing, and they all serve different purposes. Imagine that.

When it comes to websites, though, there’s two types of writing that are extremely important, even though they have different goals: copywriting and content writing. But a lot of times, you’ll hear these two words interchangeably, even though...

The AI Bubble: Hype, Risk & What Happens Next

Artificial intelligence is moving at a pace unmatched by any previous technology wave—accelerating innovation, reshaping industries, and driving historic levels of investment. Yet alongside this momentum is a growing debate: Are we witnessing the rise of a transformative general-purpose technology, or the formation of an economic bubble fueled by hype, scarcity, and speculation? The answer is not simple. AI’s breakthroughs are real and powerful, but so are the warning signs—soaring valuations, f...

How to Increase Hotel Revenue: Strategies to Fill Rooms

Since the start of accommodation businesses, probably hundreds or thousands of years ago (picture a hotel in ancient Egypt or in the Wild West of America—pretty cool, right?) Hoteliers and accommodation providers of all stripes have been trying to figure out a magical strategy to achieve perfect occupancy: having all rooms or sites filled throughout the year.

Of course, we know that it’s unrealistic to expect that you’ll always have ALL of your rooms or sites packed with guests, but that doe...

Financial Fraud and its effect on Millennials – Business Career College

Financial fraud isn’t a new concept by any means, but in the age of the internet and social media, the general perception is that scams that rid you of your money only primarily affect the older generations. There’s tons of info about spreading awareness to your parents and grandparents about not believing those suspicious phone calls telling them they owe money to the government or falling for the pop-up on a website that tells them to contact “Microsoft” because their computer is compromised....

The Ultimate Guide to Content Marketing Strategy in the Age of AI

Wow, has content marketing changed over the years.
Not long ago, content marketing was simpler (or at least it seems like that now, looking back with rose-tinted glasses). Picture 2015: a startup blog could rank on Google with a few well-placed keywords, some decent backlinks, and a handful of 800-word posts sprinkled with generic how-tos. If you published consistently and hit basic SEO checkboxes, you’d likely see at least some useful traffic roll in.